We are a branding, product, packaging and design firm with a diverse skillset that incorporates a wide variety of brands, visions and marketplaces.
We consult. We design.
We develop.
As a firm we are true believers in essentialism with a minimalist approach. For us it is about time, we take the necessary moments to assess and immerse ourselves in your culture. We delve into your products, business and customers’ behaviours to get an encompassed understanding of your needs. The foundations of any successful entity is a strong brand with a clear message. Our core values are firmly cemented in what is essential, we strip back all of the unnecessary to get to what is your minimum viable requirement, and then start from there.
Aspirational Essential Minimalism
Designing durable partnerships
Agile is a design style that we live and breathe. Being able to change and adapt is critical to any company residing in the 21st Century. Technology, user-trends, styles and markets adjust so quickly and often overnight that being agile and keeping things flexibly controlled is what maintains a brand in this era.
Whilst developing products for our clients or researching possibilities for brands, one of the first places we start is it’s impact. Does this product have a lifespan? If so, how do we make it as conscious and with as minimal impact on our planet as possible. This forms part of our essentialist ethos - what is the minimum viable requirement to achieve your goal.
We run a zero-paper work environment wherever possible. We recycle everything to an exhausting level. We donate yearly to environmental and planetary causes.
We are an honest company and we value what we do.
In our continuous quest for what is essential, here are some things we don't do, and why:
Immoral Ethics
It is our responsibility to create a lasting and better world for those that come after us, we must enhance not detract. What this means is that we won’t work with anyone that isn’t honest and transparent about their brand, or is knowingly undermining life and the environment around us. We actively push the most sustainable and ethically correct processes and products as part of our solutions.
Free pitches
Please don’t invite us to submit a free creative pitch. It is simply not good business, for anyone. Our belief is that the most effective work is built on a foundation of close partnerships, strong relationships and a profound mutual understanding of what is required. We do not compete because it is not an effective use of time and this fails to appreciate the true value of our collaborative work.
Exclusivity
Being specialists in what we do, it does from time to time attract companies and brands of a similar background or industry. It goes without saying that your confidentiality comes first and we work tirelessly to ensure discretion is used at all time. This does however mean that we do not offer exclusivity to our clients, unless it is mutually appreciated from the off-set.