Evolve RX

A $4 Billion dollar global industry, CrossFit® has taken the world and fitness by storm since it’s conception nearly two decades ago.  Despite having the usual headline athletic brands jumping on the bandwagon, our clients Evolve RX saw a gap in the market when they were dissatisfied with the inadequate products being offered for the unique training required in the sport.  Over our four+ year relationship with ERX we have developed their training clothing offering; releasing seasonal and limited edition collections of mixed gender products and unisex styles.  Developed their brand tone of voice and visual concepts, designed the printed, online and social materials and managed the lifestyle, product and action photoshoots.  Working closely with their athletes we have built their product patterns, templates and sizing scales along with sourcing the best materials and finishing decals whilst liaising with the manufacturing houses across the world to deliver a complete end-to-end package.