Secteur

As cycling builds into one of the most popular sport around the world, we were invited to develop a stylish cycling brand for the ‘every-man/every-woman cyclist’. With a brief that filled a clear gap in the market and outlined affordable timeless style with clean design, we created Secteur; an homage to the brutality of the Flandrian Classics and the grit of the Yorkshire countryside.  We worked with the client to deeply understand the market and its complexities then relate that back to the requirements for the products. With this information in-hand we sourced the best facilities to offer the materials, looks and finishes desired to execute the designed style.  Developing both a male and female range of cycling jerseys, bib shorts, base layers and caps we took Secteur from concept to production including the online offering of style and visuals.