善 YOI Styling Co.

We were brought on board, from the off-set when the product formulations were still in their infancy, to engage with the company and establish a narrative to guide their concept into fruition.  The ethos behind the products was that of simplicity, style and creativity as the core solution that they were providing was a revolutionary blending system between the three unisex hair styling products.  We guided this branding exercise, product development and marketing strategy from concept through production and onto its pan-European launch. The need to be as environmentally-friendly as possible is of the utmost importance for us so we worked to ensure the finished product used fully recyclable containers and packaging that could be delivered through the letterbox securely and intact, and then recycled. Learn More >