Strongmove

Building any new business is difficult, the sheer volume of tasks can be overwhelming and to add the creation of the visual and tonality of a brand can be an impossible challenge that is often left to the very end.  We took on this exercise for a new personal training business that offered both physical improvement as well as mental and health development.  The fitness sector can be quite intimidating for some so with that in mind, the brief was to provide a softer, more inclusive feel to the brand.  The solution we provided was that of an assertive yet approachable tone with strong figures and clear messaging on both the nutrition and training front. We developed the branding, printed media and apparel.